2NE1, Girls’ Generation, GOT7 and Girl’s Day singles resonated with YouTube audiences around the world and stateside
If it weren’t for YouTube, K-pop likely wouldn’t be a word in music fans’ vocabulary today. From hyper-dedicated fanbases to the curious YouTube browser, Korean pop acts have been been notable for racking up millions of views thanks to the high-quality, glossy videos that accompany their deliciously addictive hooks.
As more K-pop acts continue to make America a priority — about a dozen K-pop idols have already performed stateside in 2014 with more booked to come — one can gain remarkable insight from looking at what videos have resonated most with U.S. audiences compared to the overall global viewership.
2013’s Most Viewed K-Pop Music Videos
For example, newbie boy band GOT7 was January’s most viewed K-pop video stateside but established girl group Girl’s Day was No. 1 around the world. Did the Southern hip-hop sound in GOT7’s “Girls Girls Girls” resonate more with the American audience, in contrast to the disco synths of “Something”? Or how did unknown K-pop singer Lee Michelle score more views in America than Crayon Pop who released “Uh-ee” days after being announced as Lady Gaga’s tour opener?
With YouTube providing the information, Billboard will release the top-viewed K-pop videos released that month in America and around the globe. Fans can always read K-Town’s weekly chart article that includes chart stats for K-pop acts on the K-Pop Hot 100, YouTube chart and beyond.
Do your favorites have bragging rights? Keep in mind this counts views for videos released during that month and only counts views from the first of the month to the last of it. Check out the top K-pop videos in America and around the world from Quarter 1 of 2014 (January, February and March) below.
March 2014 – Most-Viewed K-Pop Videos in America
1. 2NE1, “Come Back Home”
2. 2NE1, “Happy”
3. Orange Caramel, “Catallena”
[스포츠서울닷컴ㅣ이건희 기자] 2NE1’s 2nd full album’s title song “COME BACK HOME” topped YouTube’s K-Pop Music Video Chart.
YouTube’s K-Pop channel that collected data from March 3 to 9 shows 2NE1’s “COME BACK HOME” on #1 and “HAPPY” on #3 on YouTube K-Pop Music Video Chart Top 20. Since their album release on Feb 27, the quartet knocked down all major music charts, and they now stand at the very top with their newest music video.
The MV of “COME BACK HOME” is spotlighted by music fans and foreign media like Billboard and Popdust for its “sci-fi-movie” feel. The MV of “HAPPY” features the four members’ very cute and vivacious charms.
Apart from 2NE1, PSY ranked #2 with “GANGNAM STYLE” and #5 with “GENTLEMAN,” proving his continuous popularity. Girls’ Generation’s “Mr. Mr.” is catching up, ranking #4.
2NE1, starting this week, is scheduled to unveil the performances of “COME BACK HOME” and one of the double titles “GOTTA BE YOU.”
K-pop notches its biggest sales week yet for an album, thanks to 2NE1. The girl group’s new album “Crush” opens at No. 61 on the Billboard 200, selling 5,000 copies in the week ending March 2, according to Nielsen SoundScan.
The set surpasses the previous best week, logged by boy band BIGBANG’s “Alive” in 2012, which launched with 4,000. More impressively, the quartet managed the feat with four days of sales.
2NE1 also immediately sets the record for the highest-charting K-Pop album on the Billboard 200. Until this week’s chart, the scene had only hit as high as No. 126 with Girls’ Generation-TTS’ “Twinkle” EP in 2012.
Similarly to Girls’ Generation’s “Mr. Mr.” EP rollout — which bows at No. 110 on Billboard 200 in the week ending March 2 — “Crush” had an atypical album release. The LP dropped on digital retailers on Feb. 27 without revealing any of the album’s material — not even a snippet. No music videos promoted the album either.
The videos for lead single “Come Back Home” (above) and album track “Happy” (below) were revealed on March 2, after that week’s tracking period. 2NE1 did spend 2013 promoting three digital singles — “Falling in Love,” “Do You Love Me?” and “Missing You” — but none appear on this LP.
Elsewhere on Billboard charts, 2NE1 sends every album track to the K-Pop Hot 100 this week, all charting inside the top 40 slots. Their chart dominance ranks as follows:
No. 2 “Come Back Home”
No. 4 “Gotta Be You”
No. 7 “If I Were You”
No. 9 “Crush”
No. 11 “Good to You”
No. 16 “MTBD”
No. 17 “Happy”
No. 18 “Scream”
No. 22 “Baby I Miss You”
No. 39 “Come Back Home (Unplugged Ver.)”
On the World Digital Songs chart, 2NE1 controls six of the 25 titles on the tally, led by “Come Back Home” at No. 5. All charts will be refreshed tomorrow morning on Billboard.com.
[enews24 전수미 기자] American Billboard magazine drew attention by spotlighting 2NE1’s second full-length album that has recently been released.
In its article about 2NE1, which was published on the 3 this month (local time), Billboard says, “After spending 2013 experimenting with different images and sounds — from the sunny, reggae pop of “FALLING IN LOVE” to the sparse, piano ballad “MISSING YOU” — 2NE1′s new album “CRUSH” feels like a return to the group’s roots. The 10-track LP comes with hard-hitting, electro-pop/hip-hop tracks that recall some of 2NE1′s past singles while refreshing the formula with new sounds and influences.”
Billboard introduces “COME BACK HOME” as “a reggae-trap hybrid” and says, “…mashes the two seemingly disparate genres into a booming final product”. The magazine goes on to say, “…the girls croon about losing a lover, asking him to ‘COME BACK HOME’ until the production flips into a heavy trap beat. At that point, the girls get seductive and demand their love to ‘COME, BABY BABY, COME, BABY BABY’.”
While spotlighting 2NE1’s second full-length album that has recently been disclosed, Billboard is mentioning the music video of “COME BACK HOME”, one of the double title tracks of the new album, and “HAPPY”, another song included in the album.
About the music video of “COME BACK HOME”, the magazines explains, “In its computer graphic-heavy visual, 2NE1 live in a futuristic world where one can escape reality for a “virtual paradise” with a special machine”. Plus, it talks about the music video of “HAPPY” at the same time, “The video for album track “Happy” dropped alongside “Home,” revealing a much lighter side of the girls…” and recommends music fans to “watch the cartoon-inspired visual as the girls saunter around Los Angeles in their signature, crazy-patterned getups and hairstyles”
Plus, Billboards is attracting all the more attention by giving a rave review to the unique characteristic of the genre to “COME BACK HOME”, “HAPPY”, as well as CL’s solo “MTBD”, saying, they “feel like the type of tracks Rihanna or Nicki Minaj would make if they were a little more open minded to genre fusion”.
Not only Billboard but also America’s FUSE TV is catching eyes with its in-depth study into 2NE1’s music videos. FUSE TV explains about the music video of “COME BACK HOME”, saying, “this sic-fi-themed video is about escaping a futuristic world that looks like a ‘virtual paradise’”. Then, it expresses its high expectations for a sequel of the music video by stating, “the music video ends with a scene in which 2NE1 members lead the uprising of the rebel army. Please tell me that there is a sequel”. Plus, just like Billboard, FUSE TV says, “The point of ‘HAPPY’s music video is the girls’ chic and unique costumes and hairstyle”.
2NE1 has stood under the spotlight since they disclosed the music video of “COME BACK HOME”, the title track of the new album, and “HAPPY”, another track of the album. 2NE1 has also proven their global popularity by making headlines of famous music magazines and websites including American Billboard magazine, FUSE TV, SPIN, POPDUST, and VICE.COM.
Meanwhile, 2NE1 disclosed the performance of the songs in their second full-length album for the first time at Seoul concert of their world tour “ALL OR NOHTING”, which was held on March 1 and 2 at Olympic Park SK Handball Hall located in Seoul. 2NE1 kicks off performances on TV on March 9 in SBS “INKIGAYO”.